Drafted consumer tech article ‘The Rise of Robotics’ for Handpicked magazine for the luxury hotel chain, Handpicked Hotels. 

Drafted four fintech marketing SEO articles to enhance the marketing specialist platform, Passionfruit’s search result ranking and position it as an authority in fintech.

• Drafted four SEO articles on fintech marketing, fintech branding, fintech social media and fintech content marketing.
• Distilled a large subject into succinct and digestible sections, weaved together with an overarching narrative.
• Made the tone of voice engaging, conversational and dynamic.

Managed communications for a quantum computing start-up to announce its Series A funding round, new customer wins and drive thought leadership activity.

• Created a media strategy for news announcements including an exclusive with Sifted
• Developed a thought leadership campaign with article placements including Computing magazine
• Overall, generated over 100 pieces of global coverage including UK nationals, trades and verticals working in partnership with the comms team

Developed a thought leadership programme to position the CEO of a cyber security start-up as an industry expert on cyber security. 

• Identified key media themes and topical news hooks to create by-line and media comment opportunities. 
• Placed and drafted 10 by-line articles in security and trade media. Placed 2 x comments in Raconteur reports issued with The Times and Sunday Times.

Announced a funding round for a FinTech Start-up.

• Developed the media strategy
• Drafted the press release
• Pitched to UK / International Financial / FinTech media and secured five media placements

Managed an enterprise tech brand’s disruptive technology customer event.

• The client’s annual UK customer event provides an essential guide to disruptive technology such as cloud computing, big data and artificial intelligence 
• Created marketing communications strategy for the event including pre-email marketing activity, media launch, supporting media interviews and social media coverage. Generated over 50 media interviews, over 100 pieces of media coverage and widespread conversations across Twitter

Developed a thought leadership programme for a reusable packaging start-up.

• Drafted synopses hooking onto the issue of plastic pollution and positioned the company’s offering as one solution to reducing the plastic crisis.

Worked with a health tech brand to develop an announcement that highlighted both the technical accomplishment of an app, and the human-impact of the technology during a time of public health emergency. 

• Created a two-pronged media approach designed to seed the story to key media outlets across Ireland, and vertically through European and US healthcare and medtech trade publications. Then to launch a broader media sell-in, communicating the news to a wider international press pool, offering interviews and comment with central spokespeople. 
• Secured media coverage across Irish national news outlets, including The Irish Times and Buzz.ie, key health and medtech trades such as MobiHealthNews. Reaching a total audience of +7.9 million.

Revamped a telecoms brand’s identity to help them differentiate in a congested industry.

• Held an in-depth narrative workshop to uncover audience pain points and analyse competitors. Then drafted a new narrative and messaging framework.
• Managed rebrand and website development project. This included a new sitemap, new illustrations and iconography, and simplified terminology to distil a complex proposition into easily digestible content and an appealing visual aesthetic.

Worked for global shipping giant running EMEA comms programme.

• Developed thought leadership programme for CEO. Interviews included CNBC Europe and CNN International
• Managed local, regional and global announcements

Led EMEA comms team for global aerospace company.

• Created EMEA strategy for commercial and business aviation airshows like Paris Airshows and EBACE. Managed show announcements, and 1:1 briefings with Execs. Results included 100+ global coverage, and extensive reach across social media
• Managed local, regional and global announcements